AICE Media Studies AS- King, M

 In my final creative critical reflection question I utilized a video and screen share. I wanted the viewers to really understand what I was talking about so I had to have images present of what I was explaining so that the message was getting across. Throughout my project I hit road blocks but inevitably they all helped bring the image of what I wanted my product to be come to life. I am sorry that I stumbled on the wording a bit, sometimes it can be a bit weird to say words with my accent, but then realizing people might not understand, and then having to try and rephrase Link to Video Please click the link, then the play button to view.

  Welcome to my podcast response of Creative Critical Reflection question 3. In my response you will learn my reasoning for certain productional elements found in the magazine and the different steps I had to take to achieve them. The podcast is also backed with a calming music, that matches the general beach and sunset theme that I describe to be present in my magazine. I hope you enjoy! Podcast Answer Please click the link, then scroll down then, click the play button to view.

The marketing tool I chose  is a monthly newsletter that is distributed via email to customers and subscribers during the previous month. The newsletter utilizes different images that will be present in the different feature articles, to give subscribers a ‘sneak peek’ at what will be distributed in next month's issue. With this concept, the newsletter is sure to excite viewers of the different adventures they can embark on with their family in a gorgeous natural setting. The main objective is to get Meredith Corporation, a high-grossing magazine publisher, to buy and distribute the magazine to its large audience of viewers considering it owns other high-grossing magazines such as SHAPE, FOOD & WINE, Better Homes & Garden and Southern Living. Meredith Corporation was previously the owner of Travel + Leisure sold the magazine over to Wyndham for $100 million. This has left Meredith Corporation in a deficit of a travel magazine, which I feel my magazine, Beyond the Border, wo...

 Beyond the Border is a unique product to the travel magazines currently found in circulation. Typical travel magazines such as Travel + Leisure, Luxury Travel and Conde Nast, a few of many examples, target a specific audience and therefore they have a similar trend of conventions. Due to the fact travel magazine companies utilize typical conventions present in current travel magazines, they are highly geared towards two specific age groups. These being the young, around 20 to 25 who are newlywed and do not have kids and then people who have retired and are over the age of 60. However, with both of these demographics in mind current travel magazines do not represent the family dynamic, unless it is a very small toddler or baby. This highlights a current social issue, which is that children and parents are drifting more and more apart in today's society. On the other hand, Beyond the Border, is geared towards a trip that can be taken and enjoyed by the entire family. With different ...

 My portfolio project is Beyond the Border . I have had a great time making this project, I have come so far with learning how to utilize InDesign to using different effects and angles to capture the perfect image. I have had to learn more about my community to see and appreciate the nature that surrounds the Sarasota area and how I can use that to my advantage to target my specific target audience. I also learned how to present my ideas and develop them to show why my magazine would be successful, because it is unique to the family audience that I am targeting and how there is something for everyone at every age, and how to distribute to my consumers in an appealing way. In many ways this project has opened my eyes to how to use images, InDesign and the ideas of my peers to make a product that would be successful in the real world.

 I have been analyzing my magazine lately to try and find the best flow for the images and texts to make sure that they are cohesive to present the right image and feel. the first thing that I did was rearrange the page that had the SAND, SUN N' FUN article. In the first version of the magazine I had one of my images that was of a stormy sky above an ocean up next to the title which was in the right column. What I did was move the image down to the bottom, so that the title filled the entire top of the page and then has the article directly underneath it and that has images on the left side and going down and then has a collage of different images in the bottom of the page. On the left hand page I also rearranged the images and added in different pictures of a few locations at different times to convey the effect that the activities I described are perfect for the whole family or the target audience and it is an activity that they can do all day and have fun while being in nature.